Rob Richards

Rob is a highly experienced personal trainer and leads the personal training team at Embody Fitness. With over 25 years’ experience as a strength and conditioning coach. He has trained national champions in athletics, martial arts, team sports as well as numerous fitness enthusiasts and corporate professionals. He is a published author, international speaker and educator on all things to do with health and fitness. This experience makes him ideally placed to ensure that the very best personal training and nutritional advice is given to all Embody clients delivering incredible and sustainable results.

Why I love my job

Working for a best in class facility with a results-driven, professional and positive team is hugely enjoyable. I love the educational side of my job and the fact that I can always learn and improve myself and help others to achieve.

My greatest motivation

I’m motivated to be part of a brand that positively influences our clients lives as well as the fitness industry itself. Giving people the tools, motivation and education to make positive changes to their health and wellbeing for the better is incredibly rewarding. Knowing that we are transforming our client’s bodies, and lives, is a real motivator – and empowers the entire personal training team at Embody Fitness.

Hobbies and interests

Health, fitness and sports in general have played a big part of my life since I was young, and I continue to enjoy all things health and fitness related. Outside of this I love to read and continue to learn and educate myself. My current focus is on how the brain affects performance, pain and motivation. When my brain has had enough of learning (about the brain!) I enjoy watching movies and travelling.

Relevant experience/background qualifications

  • REPS Level 3 Personal Trainer
  • American Council on Exercise Certified Trainer
  • Z health performance Coach
  • Auckland University of Technology Course Lecturer for Personal Training Cert

Director of Personal Training

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